Discovery is moving into AI. The answers keep moving too
of travelers say AI saves them time and helps them discover places they would not have found otherwise.
AI answers vary from one run to the next, so a single response is a snapshot, not a measurement.
How Visibility Lab measures what matters
Choose the traveler questions that matter
Ground experiments in your commercial strategy and the needs guests already tell you about, not a generic keyword list.
Group experiments around one commercial target
A Group represents the demand you care about; the Experiments inside it are the traveler questions that express it.
Measure repeatedly across AI platforms
Each experiment runs multiple times across ChatGPT, Perplexity, Gemini, and Claude, because a single answer is a snapshot, not a measurement.
Benchmark against a declared comparison set
Visibility is measured against the competitors you actually compete with, not an implied and shifting universe.
See who is shaping the answer
See where your site appears, which publishers and platforms influence AI answers, and where your team needs stronger presence.
