Dashboards measure what happened, not why it happened.
The same conversion rate can hide completely different commercial problems: unavailable inventory, lost demand, booking-path friction, or simply not knowing what happened.
Follow the number all the way down
What produced it?
Open any metric into the inquiries, guests, outcomes, and conversations that produced it.
What actually happened?
Separate Booked, Pending, Unavailable, Lost, and Unknown demand instead of collapsing different outcomes into one rate.
What do we know for sure?
Keep Unknown visible until the underlying evidence supports a real outcome or reason.
How does it compare?
Apply the same definitions across every property, so portfolio differences reflect performance rather than reporting habits.
A number you can defend
Every Anana measure has a public definition — what is counted, what is excluded, how it is calculated, and what the result does not claim.
Direct-Demand Conversion
Qualified demand that resulted in a direct booking.
Outcome Coverage
Qualified opportunities with a verifiable outcome.
Known-Reason Coverage
Non-converting demand with a reason supported by the evidence.
